Post engaging content every week.
Sound exactly like your firm.
Content Shift™ is a done-for-you content service for professional services firms. AI-assisted to keep it affordable - but designed, curated and approved by senior brand people, so it looks the part and sounds just like you.
THE PROBLEM
You already know you should be posting more.
Every professional services firm does. The reason you’re not isn’t laziness or lack of ideas - creating consistent, on-brand content is a real job. And every option on the table has been a bad one.
1
$80–120K / YEAR
Hire in-house
A marketing coordinator who’ll leave in 18 months - taking your brand knowledge with them.
2
$5–8K / MONTH
Use an agency
Generic posts that don’t sound like you. They don’t know your sector, your clients, or your voice.
3
“FREE”
Do it yourself
Squeezed between client work. A burst of posts, then six months of silence. The pattern every partner recognises.
SWIPE
THE REAL COST
Silence
compounds.
Every month you stay quiet, the other firm that shows up is remaining top of mind. Buyers judge credibility on what they can see - and right now they’re reading your competitor’s thinking, not yours.
Potential clients Google you and find dormant social feeds. They begin to wonder if you're even an active business anymore. The cost of inconsistency isn’t a few missed posts - it’s the slow erosion of the authority you’ve spent years earning.
THE SHIFT
You don’t need another hire. You need brand experts who can deliver.
We’re a brand and design studio who work directly with professional services firms. That’s why we can design in your style, write in your voice, and judge what makes people stop, read and trust. AI handles the production lift. Our senior team handles the thinking.
Brand and design experts
We do brand strategy, identity and messaging for a living. So your content looks considered and reads like you - not generic agency filler, and not more AI slop.
Fluent in your world
We work with legal, accounting, advisory and consulting firms. We understand the compliance nuance, the thought-leadership tone, and the line between expertise and marketing.
Economics that add up
We’ve invested in the system so you don’t pay for every keystroke. Senior strategy and consistent output, at a price that makes sense for a professional services firm.
HUMAN + SYSTEM
Not another AI tool. A senior team with leverage.
Where people lead
Senior creatives. Real judgement.
- Brand voice and tone calibration
- The strategic angle for each week
- Final editorial review on every piece
- Sensitive or client-specific decisions
Where the system helps
Built for scale. Not for thinking.
- Pulls live signals from your industry
- Drafts in your established tone
- Prepares assets to your design system
- Holds the cadence so nothing slips
INPUTS
We train the system on your world.
We don’t guess your voice. We build it from real inputs.
1
Brand & positioning
Strategy and messaging. Tone of voice and vocabulary. Your existing content and best past posts.
2
Your team’s thinking
Founder and partner interviews. Opinions, takes and POVs. Real client language from sales calls.
3
Visual system
Your brand identity and design assets. A social design system we create or refine. Your image library, or one we curate.
4
Live industry signal
Trending topics in your sector. Industry news worth a view. Thought-leader conversations worth joining.
OUTPUTS
Content we’d put our own name to.
Quality content, in your voice, every week - across the channels where your buyers pay attention.
Founder & partner content - LinkedIn posts, sharp POVs and simple text-led thought leadership.
Firm-level content - branded Instagram and LinkedIn posts, educational carousels and authority pieces for your niche.
An always-on pipeline - a steady weekly cadence, proactive and reactive, with no gaps.
WHAT WE HANDLE · WHAT YOU APPROVE
You stay the author. We do the lift.
What we handle
We do the work.
- The content calendar and weekly planning
- Drafting in your tone of voice
- Design to your brand system
- Senior editorial review on every piece
- Scheduling, tagging and light reactive posts
What you approve
You make the calls.
- The weekly angles and POVs
- Anything client-specific or sensitive
- Final sign-off before anything publishes
- Quarterly direction and priorities
1–2 hours of your time a week. Senior creative behind every piece.
THE TEAM
Real people behind every post.
No faceless content mill. A senior studio team that designs, writes and signs off on your work.
Dave Prince
New biz + strategy
Mark Campbell
Strategy + dev
Ant Rees
Design guru
Ruby Power
Client comms + PM
WHAT YOU GET
Quality creative. Weekly output. Half the cost of an in-house hire.
SETUP · ONE-TIME
Every engagement starts with the foundations.
Brand voice playbook, content pillar strategy, input configuration and approval workflow - plus your first two weeks of content, ready to publish.
$5,000
CORE · ONGOING
Core
Everything you need to show up consistently.
Indicative monthly inclusions
- 8 LinkedIn posts (founder or company account)
- 12 Instagram posts with brand-worthy design
- 4 long-form blog articles (800–1,200 words)
- A monthly strategy call
- Full publishing, scheduling and coordination
- Performance reporting
Specific outputs are tailored to your brand and niche.
PRO · ONGOING
Pro
Everything in Core, plus more reach and more voices.
Everything in Core, plus
- 16 LinkedIn posts monthly
- 20 Instagram posts monthly
- Content for up to 4 partner or leader voices
- 2 premium pieces monthly (video, motion or flagship carousel)
- Priority turnaround for timely opportunities
Specific outputs are tailored to your brand and niche.
Pricing is indicative and tailored to your firm. The exact mix is set in your first strategy call.
HOW IT WORKS
Two weeks in. Then a steady rhythm.
Your time commitment: roughly 1–2 hours a week for approvals, plus the monthly strategy call.
1
WEEKS 1–2
Onboarding
Kickoff workshop with your team. Brand voice and pillars defined. System configured, integrations connected. First drafts produced and approved.
2
WEEK 3 ONWARDS
Weekly cadence
Content delivered on the agreed schedule. You approve in a shared space. We publish, track and report.
3
MONTHLY
Strategic review
A monthly strategy call keeps direction sharp. We review performance and iterate, with a quarterly deep-dive on Pro.
SWIPE
WHY NOT A CONTENT AGENCY?
How we stack up.
Generic agency
In-house hire
DIY
Content Shift™
Knows your brand
- Generic agency
- No
- In-house hire
- Eventually
- DIY
- Only if you teach it
- Content Shift™
- Yes - by design
Sector fluency
- Generic agency
- Variable
- In-house hire
- Depends on hire
- DIY
- Yes
- Content Shift™
- Professional services
Seniority of execution
- Generic agency
- Junior writers
- In-house hire
- Junior / mid
- DIY
- You, when free
- Content Shift™
- Senior strategy + system
Monthly cost
- Generic agency
- $5–8k
- In-house hire
- $7–10k loaded
- DIY
- “Free” (your time)
- Content Shift™
- $2.5–4.5k
Reliability
- Generic agency
- Variable
- In-house hire
- Turnover risk
- DIY
- Inconsistent
- Content Shift™
- Weekly, no gaps
The real question isn’t cost. It’s whether anyone on the other side actually knows your brand.
BUILT TO COMPOUND
It gets sharper every month.
Most content programmes lose steam after month three. This one compounds - three feedback loops tighten the work to your firm every cycle. Month one is good. Month six is sharp. Month twelve sounds unmistakably like you.
Performance
Saves, comments and reach are tracked on every post. Weak hooks die, strong angles get repeated. The data shapes the next batch.
Strategy
Every quarter our team steps back: what’s shifting in your sector, what’s working in adjacent ones, where to push next. Your brief is never frozen.
Your feedback
What you keep, cut and reword is a signal. The voice tightens every cycle. By month three you’re approving more and editing less.
FAQ
What partners ask before saying yes.
Straight answers to the things partners ask before they start. Anything not covered here, put it to Dave on the call.
Roughly 1–2 hours a week for approvals, plus the monthly strategy call. We do the work; you keep control.
You do, always. Nothing is published without your approval.
You flag it, we revise. No post goes out that you’re not happy with.
ChatGPT gives you a tool. We give you an outcome - strategy, creative, execution, publishing and reporting, all built on your actual brand and held to a standard a prompt can’t reach. The AI is assisted by experienced brand people, not the other way around.
Monthly rolling after a three-month initial commitment.
You do. Everything we produce is yours.
Why your firm isn’t posting - and the system that fixes it.
Get the free guide. The honest breakdown of why good firms go quiet, and the exact system we use to keep professional services brands visible every week. No fluff, no gate beyond your email.
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NEXT STEPS
See what this looks like for your firm.
Book a 30-minute call with Dave. No pitch deck, no pressure - just a proper look at whether this fits.
On the call we’ll:
- Review your current content and brand positioning
- Show you example output from firms in your sector
- Confirm which tier fits best
- Agree on a start date
30 MINUTES WITH DAVE
Keep your firm visible - every week.