Urban Group

A brand refresh for a longstanding partner

A renovation for the leaders in office fitouts

Branding +


Refresh for a better brand

One of our longest running relationships has been with the team at Urban Group - leaders in fitouts and furniture.

Like any long term relationship it’s good to keep things fresh, and so we recently collaborated with Wayne and the crew on a visual refresh of the brand’s identity.

We walked the line of keeping some of the more recognisable aspects of the existing brand, whilst opening things up and making them feel more modern and relevant. The result was a boost for the brand and the business.


The result

A brand that better matches their modern design style

Whilst the previous brand matched the team's bold personality and stood out amongst the crowd - have you seen their trucks around Brisbane? - it started to lag behind their modern and clean design style that they bring to the spaces they create.

The brand refresh now means their visual identity better conveys the feelings they want to invoke when viewed by prospective clients.

The confidence to chase new clients

Like any brand project we undertake, one of our goals is to empower our clients to chase new opportunities as a result.

Given one of the factors Urban's clients consider is their design skills, having a premium brand with clean aesthetics and a distinct look allows the team to appeal to discerning customers and confidently put their best foot forward when pitching for projects.

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