Resolv
A brand built on advocacy
Branding +
Website +
Time for the brand to catch up
Resolv had the experience, the values, and a reputation for helping people through complex financial situations with calm, practical advice.
But the brand hadn’t quite kept pace with the work. The name, the messaging, the digital presence—it all felt a little more traditional than the way the team actually showed up for their clients.
We helped evolve the brand into something more aligned: clear, confident, and built around advocacy.
BRAND DEVELOPMENT
A name that says what they really do
Our first move? A rename.
Griffin became Resolv—a name that’s short, purposeful, and focused on what really matters: helping people find a way through.
From there, we reshaped the strategy around their biggest strength: they put the client first. Everything from the messaging to the tone of voice became more human, more direct, and more solution-focused.
Because when people are under pressure, clarity matters.
Visual Identity
A brand that feels like a steady hand
The visual identity is calm, modern and reassuring.
The logomark brings together protection and direction. The soft green palette feels fresh and grounded. And the type, layout and graphic elements bring just the right amount of structure and extension to the brand system.
WEBSITE DESIGN & DEVELOPMENT
A website that makes the next step feel easier
We rethought the website from the ground up.
The new site is warm, easy to navigate and built to build trust quickly. Messaging is stripped back and clear. Imagery feels human and real. And the user journey gently encourages action—without the overwhelm.
It’s the kind of site that feels like a conversation, not a hard sell.
Up Next
Coolamon
Creating something unique and bespoke to launch a new brand