Plants in a Box
From one backyard to another
Branding +
Messaging +
Packaging +
eCommerce +
Growing a business
Plants In A Box is an online retailer who grows its own flora in the lush Currumbin Valley and couriers cheerful little plants straight into the backyards of keen gardeners all around Australia.
The founders presented us with an open book to create a brand that was unique & distinctive, coupled with a desire to dial up personality and move away from the traditional character of horticulture. Covering a breadth of creative territory from brand, packaging and digital made this a super fun project to work on.
BRANDING & POSITIONING
A new audience
How do create a horticulture brand for a younger demographic of garden lovers? That was the task before us and to rise to the challenge we erased our childhood memories of Bourke's Backyard and starting with some fresh thinking.
Packaging Design
Pack it, send it.
Packages delivered to your door are so darn exciting. Unboxing live plants is pretty unique in the ecom space, so we needed a carton design that reflected company values and complimented the cargo within.
Ecommerce on Shopify
Platform for
scale
Plants In A Box is a pure-play online retailer who drives 100% of revenue online. Design, UX and cycle of iteration was the key to establishing conversion and commercial success. Our team designed and built the platform leveraging the shopify CMS.
From creating our brand to delivering online retail, we found the team at Ply to be super helpful, knowledgeable and adaptable.
Elle & Deb
Plants in a Box Founders
The Takeaways
Over 150% growth in traffic numbers
We've stayed close the project post launch and we're happy to report healthy growth in traffic numbers.
Conversion drives 100% revenue increase
Plants are a unique product and are purchased in a different way to most online products. By learning and adapting we've been able to impact purchase conversion through design and help the team achieve a doubling of revenue.
Brand as a long term investment
We're 8 years deep on this project and we've been told the brand has influenced everything from hiring talent, instagram following through to landing on the pages of some of Australia's best lifestyle magazines.
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