Strategy +
Messaging +
Branding +
Brand strategy
Messaging
Identity system
Simple & scalable
Often times brand systems can become cumbersome to operate. Our customer was strong on creating simplicity and a scalable brand. In practical terms, this meant things like typefaces that are out of the box inside the google suite and illustration sets that would enable them to construct simple scenes from pre-made components. This approach isn't for all brands but it's a big consideration for startup brands that need economy and extreme practicality in brand systems
The power in the story behind the mark
A strong underlying concept will always beat a design with no story. By going deep on the meaning behind the brand and building this into a formula for the brand mark, we were able to create a story that could be passed onto the makerops team, so that they can proudly re-tell the story of the brand mark to clients and future team members. This heritage becomes more important over time, as the brand grows and evolves.
business reset
Setting the right tone for a new brand where trust is key