Essence Dispensary
Ancient medicine for modern times
Strategy +
Branding +
Tagline +
A natural path forward
A caring space, that's focused on the patient and provides an alternative, science-based approach to treatment.
We recently partnered with Darni & the team at Essence Dispensary to explore an identity system that would bring the connection of natural medicine, delivered by medically trained professionals, into a brand that would make patients feel instantly at ease and comfortable with taking a different treatment path.
The result
The path to a good start
Medicinal cannabis isn't a new idea but with relatively few treatment clinics in Australia, there's work to be done to make this path a more accepted option.
As a start-up brand, it's vitally important to launch into the market with a strong idea about who you are and what you do (and why you're different).
We focussed our brand strategy on walking the line between a natural medicine aesthetic and at the same time communicating a professional vibe. It's nuanced territory but in the end, a good balance was struck, helping the team to launch with confidence in the brand.
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