Essence Dispensary | Ply

Essence Dispensary

Ancient medicine for modern times

A patient-centred neighbourhood dispensary
Services

Strategy +

Branding +

Tagline

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A natural path forward

A caring space, that's focused on the patient and provides an alternative, science-based approach to treatment.

We recently partnered with Darni & the team at Essence Dispensary to explore an identity system that would bring the connection of natural medicine, delivered by medically trained professionals, into a brand that would make patients feel instantly at ease and comfortable with taking a different treatment path.

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The result

The path to a good start

Medicinal cannabis isn't a new idea but with relatively few treatment clinics in Australia, there's work to be done to make this path a more accepted option.

As a start-up brand, it's vitally important to launch into the market with a strong idea about who you are and what you do (and why you're different).

We focussed our brand strategy on walking the line between a natural medicine aesthetic and at the same time communicating a professional vibe. It's nuanced territory but in the end, a good balance was struck, helping the team to launch with confidence in the brand.

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