Any way you look at it, businessDEPOT is an accounting and advisory firm with a fondness for living on the edge.
It takes a certain kind of gumption to set out to change the way a traditional service is offered, and that spirit is summed up with bD’s simple mission to Empower Bright Ideas.
With that boldness in mind, we were tasked with creating a unique website that embodies their offbeat and innovative presence, which would also set the tone for all communications with BD going forward.
We kicked things off with a deep dive to immerse ourselves in the brand and the market they operate in. Our goal was to uncover the insights that set businessDEPOT apart, whilst also tapping into the spirit of the team that drives the business.
What we discovered was a group of real people with bundles of energy, a down-to-earth attitude and a passion for helping growing businesses in whatever way they could. This gave us the insight we needed to hone the vision, craft the right messaging and deliver the visual foundation.
Cutting through the robotic mumbo-jumbo and making things simple for clients is one of bD’s cornerstone values; a great fit with our ethos for creating simple and useful websites. This meant when we came to build the website needed to reflect their down-to-earth personality, showcase a range of services, value-adds, insights and more, while still being easy to use and helpful for customers.
The team at Ply were both creative and strategic – an extremely valuable combination. I would have no hesitation to recommend Ply for any project.
- John Knight - MD of businessDEPOT
John and the team already had a lot of great ideas and a strong vision when we first met; our role initially was to take this vision and distill it down into a cohesive package that captured what was great about the brand and business.
The website pairs the striking visual identity and fun messaging with some clever functionality and smarts. Cross referencing content, Hubsport forms, dynamic layouts and consistent calls to action all add up to a business tool the pays dividends.
The results of mixing style and substance were clear, with site traffic and user engagement both seeing significant lifts in the months following the relaunch of the website. Results like a 54% increase in page views and 33% increase in average visit duration.