Strategy
Pulling your brand apart and putting it back together, better.
How do you get brand to that next level? What challenges are in front of you? We bring the business thinking, workshops, research and practical steps to help you build a stronger brand and more defensible market position.
Brand Strategy
The journey towards a new brand starts with conversations, allowing our team to work closely with yours, asking thoughtful questions to transfer your know-how to us. The ply process helps to uncover the challenges you face, walk through structured exercises to understand who the customer really is, the problems they are trying to solve and how your brand can meet needs.
OUTCOMES
- Clear on how the brand needs to be created to serve your market.
- Documented insights and workshop outputs.
- Plan of action that shapes the identity phase.
Positioning
Workshops built on a decade of business strategy experience, allowing our team to learn about your business, ask questions that might provoke a different way of thinking combined with structured exercises to break open problems and help you discover and build on your market differences to create a defensible position.
OUTCOMES
- Ability to articulate your market position (we do X for Y)
- Documented insights and workshop outputs
Research
De-risking business decisions is underpinned by 'knowing before you go'. Research is a critical phase in the strategy process, providing an opportunity to talk with customers or look at a marketing segment in more depth. We can help facilitate research with your customers or the market, allowing you to move forward with validated decisions.
OUTCOMES
- Take the guess work out of the equation and feel solid about moving forward
- Validate ideas, prototypes and business concepts
Website Strategy
The website is weighty pillar of business communication. A new build specialist, Ply will help define the business logic & goals for the website. Our team will step you through the process of understanding the customer, the journey they need to take, the brand story that could to be told, the tactics for conversion, features and the technology that will deliver exceptional customer experience
OUTCOMES
- Get clear on the brand story, the purpose of the website in the customer journey and how you will convert
- Documented insights and workshop outputs
Writing