Same-same
to standout
Specialist branding & web design for B2B SaaS companies
How do you stand out in a sea of SaaS sameness?
Let’s face it: B2B SaaS is crazy competitive. It is almost too easy to compare your product against your comp; you can sift through the options with a few clicks. The degrees of separation between what you do and other tools out there is often nuanced and not immediately obvious. And with decisions getting made fast, how will you stand out from the pack?
That's where distinct branding and clear messaging come in.
Many SaaS companies neglect to invest in this area, opting for the standard "SaaS look", and focusing their messaging on product features instead of how they solve their user's problems.
So how do you actually make the leap from blending in to making customers take notice?
It's a combination of two things:
The workshops, research and rock-solid strategy to tease out your uniqueness and form a clear plan
Plus the skills in copywriting, design and development to deliver a result you can be proud of and bump your revenue upwards.
That's where we come in.
Ply has extensive experience working with innovative SaaS teams to draw out what makes you different, and then execute at a high level to create a Standout Brand.
What sets a distinct SaaS brand apart from the rest?
SWIPE
You need to agree on a clear strategy that identifies who you are, what you stand for, and where you want to go.
Without this it's just guesswork.
We will help you carve out a unique position vs your competitors, giving you an angle to own in your market.
Don't let your story and key differences get lost in translation.
You need clear and engaging messages that resonate with your potential clients.
Crafting a great logo is crucial, but a visual identity goes well beyond that.
Think fonts, colours, patterns, photography and layouts.
Your website is your most valuable marketing asset
So it should encompass everything that's great about your brand, while also driving customers to sign-up
Whether it's a brand guide, a copywriting playbook, or social media templates, having clear guidelines that everyone follows is essential to maintain consistency.
Inside the process our clients love
1
STRATEGY
Our strategy sessions always leave our customers blown away.
Our team will guide you in understanding the values, personality and key points of difference that form the foundation of your brand position and strategy.
2
MESSAGING
Figure out what you want to say AND how to say it
By gaining a deep understanding of your business and target market, we work with you to identify the select few key messages that you can really rally around. Plus, we'll help define the personality and tone so these messages speak with your voice.
3
BRAND CONCEPTS
Confirming a design direction before we get to the final product
We'll agree on a clear design brief with you and then present some different possible directions that the final brand could take. We prefer this collaborative approach rather than working in secret until the final reveal.
4
IDENTITY SYSTEM
Developing the fully fledged visual identity package
Once we have an agreed direction, we produce polished and fully-rounded brand identities... not just a nice logo. We'll include fonts, colours, brand devices and example layouts to give you the full kit to play with.
5
BRAND GUIDE
Supply you with the guidelines for how to make use of it
We understand that consistency is the key for long lasting brand value, AND that you can't call on us to create every last bit of communication. So we produce easy-to-follow guidelines to ensure anyone creating work for your brand is singing from the same hymn sheet.
6
WEBSITE
Bringing it all together on the web
Your website is often the culmination of all the great branding work to date. We bring together the new visual identity, your key messaging, and our expertise in design and development to create a website that you're proud to show off, and that delivers you new leads.
SWIPE
We're a fun-but-serious crew of business brains
We've been in the branding game for over a decade, and before that dabbled in various commercial pursuits... this unique experience outside the design industry gives us a unique insight into how businesses work and how to uncover what sets you apart.
All that experience has given us more than a few greys, but it's also given us the understanding and perspective that manifests itself into high-quality, insightful work for you.
Dave Prince
New biz + strategy
Ant Rees
Design guru
Mark Campbell
Strategy + dev
What our clients say
Alex
Envirosuite
After the merger, our brand position was unclear. Ply had the frameworks to help us find our way forward and then assisted us in crafting a brand and website that made our brand stand out against our competition.
Still have some questions?
Deciding on who to partner with to work on your branding and website is no small decision, so we want to give you all the info you need to make the right decision for you.
If there's more you'd like to know then let's chat.
Ah, that's the million-dollar question! No two creative agencies are alike. When it comes to choosing the right company for your project, there are a few key things to consider:
What kind of experience do they have? Check out their portfolio and look for references from previous clients. This will give you an idea of what kind of work they can do and the level of quality you can expect.
What is their process? Ask questions about how they will approach your project. This will help ensure that you get the best outcome from your collaboration.
Are they a good fit? See if they have experience in your industry and understand the challenges you face. A good creative team should be able to create a brand that meets your unique needs.
Choosing the right branding partner is an important decision, so take your time and do your research.
Distinct and well-executed branding is important because it plays a critical role in how users interact with and perceive your company. Good design equals good first impression when people first encounter your brand, great copywriting and clear messaging shows you've got personality to back up your good looks, and a well structured website tells your story and shows your clients you are uniquely positioned to solve their problems.
Our goal is always to build something fairly timeless when we develop a brand. We have clients we still work with 10 years on - in many cases still using some of the work we crafted in the very beginning.
Your brand shouldn't need to change for years when done correctly, and same goes for your website.
That’s an easy one to answer and it comes down to two things - our process & standards.
The way we craft brands and build websites is radically different. We are strategy experts and we take the time to learn about your business, your goals and how we can really add value. Then we have a proprietary method for developing your unique strategy, that leads to great design and then we build your website with market leading tech.
You should also know we don’t do cookie-cutter design or build on templates, because they are very restrictive and you’ll look the same as everyone else. We custom design and build. It’s better, way better.
And then there’s our standards. We have a high bar for the work that we put out, so if you care about your brand and how you're perceived to your customers, we are going to be a nice match :)
We're a small senior team working closely with each of our clients. This means you get access to all our experience and insights across the entire project - not just at the beginning.
We've been in the game for over a decade, and have helped guide many professional services firms to create brands they still rave about years later.s