Top talent at the push of a button

Team Work
LawLancer
An innovative platform for freelance legal clerks
Branding + Messaging

A vibrant brand for a traditional industry

LawLancer was born to meet the changing landscape of law, by harnessing the power of technology and mobilising thousands of engaged but under-utilised freelance clerks currently studying law across the country. 

The platform gives law practices of all sizes a chance to find and engage top freelance clerks for one-off projects or ongoing work, giving a new degree of access, flexibility and control that was not available before. It also gives students a chance to earn while they learn, gather real world experience and be rewarded for their talents - not just who they know.

Our role in working with LawLancer was to create a brand and messaging package that would help launch the brand to the industry - straddling the line between fresh and vibrant to appeal to the student audience and celebrate the innovative product, while also being professional and trustworthy for law firms looking for talent.

Identity & Messaging

Good vibes meets serious execution

Whenever a brief comes across our desk that references music as inspiration, we know we're in for a great project. The crew at LawLancer had a great vision in mind - bring the summer vibes to counter the usual dullness of what people typically think of summer clerkships, and make it pop for all seasons.

We built off the base of this idea by adding the right mix of photography to capture the brand avatars, "digitisation" to represent the innovative tech, and highlighter inspiration to represent research and emphasise key messages.

These are fantastic! 

Thank you!

- Matt, Project Manager for LawLancer

Learnings from the Lancers

Get on the same page

Projects always have a great outcome when you get on the same page. We were able to arrive at a place where the vision from the LawLancer team was crystal clear, but with enough freedom for us to add our spice; and the end result speaks for itself!

A brand that adapts

In this day and age you need a brand that can adapt to many mediums. That's why we helped the LawLancer team not only deliver a clear brand guide, but also templates for presentations and social media; giving them the tools to create their own assets but stay on brand.

Put on some tunes and keep reading - you know you want to.