When Emro approached us they already had decades of business history and solid foundations as an industry supplier of bathroom, door and stair fittings (plus much, much more).
Emro is one of the biggest suppliers in Australia (sold in major retailers like Bunnings) and have been family run for over 50 years. They were recently acquired by the new owners and managers (another family) who we had the pleasure of working with, and who had big goals to turn their under-performing and outdated online store into a slick marketing tool and key sales driver.
Any good ecommerce build starts with assessing the user journey. When it came to Emro, our immediate consideration was how to organise the large number of products in the menu in a way that would best serve the user. We ended up reorganising their product inventory into eight easy to comprehend parent categories which the user could then filter on the browse page.
From a brand perspective, Emro was in need of a refresh. Along with their team's input, we transformed their navy and bright yellow colour scheme into a modern, clean colour palette. This more muted colour scheme enabled brighter colours to stand out and assist guiding the user through the site.
We’ve received excellent feedback in relation to the new website from both staff and customers. A major plus for us has been that 5 of our top 10 customers have requested online accounts now.
- Rachel, Emroware
Before we took a look at the Emro website the site was in dire need of an update from a UX and design point of view. We overhauled the style of the site and brand to give it the polish it needed, along with significantly improving the user experience when it came to creating an online account and managing orders (for both the user and Emro's staff).
These improvements have resulted in an increase from 24 active users on the previous site to 68 active users in the first 5 months after launch.
Before the update, Emro's online store was only responsible for 20% of business income, now it's up at 70%. We compared numbers from the 5 months since launch, which were roughly 4.8 times what the website processed in the entire previous year. This has freed the team up to focus on optimising processes and growing the business.
Store logins, wholesale discounts, credit accounts, online payments, automated postage calculations, automated cart updates, complex product variations... Our developers used Woocommerce for the whole shabang to achieve all of Emro's requirements.