Azure Living is the property management branch of Azure Development Group—a development company who values quality and old-fashioned service above all else.
Azure Living tasked Ply to create a refined, modern website which encapsulated the tone of the brand.
To do this, we chose to expand the existing brand elements and showcase the stunning property images that Azure Living had in their portfolio with a minimalist design and subtle flourishes.
There were a few key goals for the new Azure Living site. It needed to visually suit the high calibre of the property developments, provide a seamless user experience for customers and hook into internal systems used to list properties.
The website was a custom design built in Wordpress, with a large amount of automation done with third party software. We started the project with our discovery process and wireframes to plan out functionality, we then moved into the design and development phase. The content for the site was written by Monday Agency, who helped align the language to the brand.
Although Azure Living had an established brand, we introduced some elements to further communicate their attention to detail and the personalised aspects of their ethos.
To get a bespoke feel across, we introduced a handwritten underline along with a subtle art-deco inspired pattern. We also increased the use of their brand blue to differentiate the Azure Living branch from the development group.
A unique part of Azure Living is the way they brand their developments. Each development is known as an 'Edition' with a unique identity and feel, so we needed to find a way to showcase each Edition and its unique properties without complicating the user experience.
To do this, we set up a section on the individual property pages to showcase Edition images and details. This automatically assigns an Edition when each property comes through from Inspect Real Estate (their property listing platform). This minimises any admin work required by the Azure team and makes for a better user experience.
We have worked on multiple websites which required plugging into third party property listing platforms, so we were able to set Azure's chosen platform up relatively easily.
Their team can now upload property listings to the one location (Inspect Real Estate) and see them automatically propagate to the site.
IRE also joined our growing list of supported real estate CRMs (which also includes REX and Agentbox).